The newly formulated visual identity of Thokomala is based on various aims of the NGO. Working around themes of ‘warmth’ and ‘care’, Thokomala’s new look and feel takes an informative stance. This allows for clear communicative positioning to potential funders, as well as retaining the essence of the Thokomala vison and objectives.
A clearly defined visual structure allows for use of relevant emotive imagery and conceptual copy, captured by our in-house photographer. The general working colour pallet, constructed from a warm colour spectrum, align with the English translation of Thokomala.