I was asked to do a redesign of Saop, a company which develops accounting software. The primary goal was to express their values which are: trust, efficiency, creativity, partnership, reliability and user-friendliness. I also wanted to include their identity history into the process, because they are the maturest
Previous logos
Symbol redesign process.
Using the logo as a decorational element.
Pencil holder as an internal brand element. (3d design: Žiga Čakš)
Company car.
16 px version for low res screens.
Logo used as a grid system.
Vertical position - symbol lines have the same thicknes as a character stem.
Loading bar replaces the slogan.
Internal motivational poster.
Brochure.
Horizontal position - negative space has the same thicknes as a character stem.
Invoice and business card.
Company badge.
Website - homepage.
Business shirt with a stitched logo.
A pattern is used as a decorational and playful brand element.
