ONE YEAR SMOKE FREE
BOARD
BRIEF
NiQuitin Mini helps smokers to quit, day by day, by replacing one cigarett at a time. We had to create a gift, that worked as a motviational aid, for people who start using our product.
IDEA
Smoking is like a prison: when people try to quit, they count the days.
SOLUTION
A calendar that helps people in their daily fight against smoking, by using the prisoner's language.
Since they quit, they'll delete a cigarette a day, keeping an eye on their progress.
In the end, they'll have something to be proud: a blank calendar that show they are finally free from smoking.
PHOTOS
