Solid strategy and powerful creative executions that tangibly deliver on our client’s business goals. The research efforts informed the development of a strategy, target segmentation, and, ultimately, a comprehensive campaign that drove product understanding and awareness, encouraged the purchase decision among a value-conscious target, and exposed them to the FiOS experience in culturally relevant ways. The efforts were implemented design elements in 100 day and deliver solid design concept and execution.
Developed design for:
