GRAPHIC DESIGN IS SHIT
 
In this moment, I don’t know who I am or what I will be. I feel I’m standing in the middle of a huge dark room; there are no windows, and no doors. I can’t see any bright spot and am groping about in the dark. 
 
Please forgive me for telling the truth. From now on, I am seriously thinking and truly believing graphic design is “shit”. For me, this is not an insult to Graphic Design. We always talk about how to form graphic design with intention. People always describe graphic design with a reword. This is a nice way show off your knowledge. Actually, “shit” is a valid term to describe the original meaning of graphic design.
 
I called graphic design “shit”. People always make big claims for and struggle to justify graphic design. I don’t know why they waste time doing that. Once we have formed that belief, we will continue to live by its rules. Graphic design is human excrement, and people produce a lot of excrement. People like to analyze and appreciate that, it is not an irony.
 
As a human moves and feeds, everything digests well in the physiological system and waste is produced. So, naturally, it’s not hard to see, graphic design is a product, which is assimilated into our system and then excreted. The invisible part, we have a name for it in the field of graphic design, its called process. It is always behind the scenes, but it is so important.  Without it, you won’t get the final product. You can go back to your process to check, which parts need to improve and be refined. If something goes wrong, it is good to look back. In addition, it helps promote transparency and control, driving direct interaction, adding more value to it.
 
“The shit has so many kinds of looks and feelings. There are seven main types of stool:
Type 1: Separate hard lumps, like nuts (hard to pass)
Type 2: Sausage-shaped, but lumpy
Type 3: Like a sausage but with cracks on its surface
Type 4: Like a sausage or snake, smooth and soft
Type 5: Soft blobs with clear-cut edges (passed easily)
Type 6: Fluffy pieces with ragged edges, a mushy stool
Type 7: Watery, no solid pieces. Entirely liquid” (Wikipedia)
 
Some people will question this metaphor. It may seem gratuitous. I will say no.  Taking a step back, humans subjectively are selective, picking all kinds of food resources and liquid. Some people like fruit, some people are vegetarian, and most people are omnivorous. Your resources change and refine your digestive system and secretion systems. Your product depends on your basic choice of resource. Over limiting your diet, unreasonable nutrient intake, irregular diet and improper cultivation and distribution all impede healthy development and effect your output. Certainly, Graphic Design has been compiled and classified comprehensively as evidence-based, predictable and following rules. However, it is so hard to analyze. This has led to the development of many different fields and expertise.
 
Objectively, there exist many kinds of information on uncertainty, such as the nature versus nurture.  Some people have congenital weaknesses in some part that directly affect other parts.  It is not uncommon to have deformities and infirmities as a result. These obstacles restrict our further development. We feel that we have no power over our constraints. However, this is an illusion that comes from a tendency to shirk. Nurture, also called environmental factors, will indirectly effect our body. It takes initiative to absorb our environment and allow it to educate us. On the other hand, negative environment runs in the opposite direction.  GRAPHIC DESIGN concludes that these problems can be attributed to innate reason and acquired factors. It is a process to constantly reconcile. Only then we will re-understand of our product, a neutralizing product: shit.
 
In this age, we need nutritionists who give a personalized advice and help to choose the best food resources to promoting good health. They determine your preferences and generate a plan tailored to your interests and custom made. Nutritionists are like professors of graphic design, we need them as guide; to lead ourselves away from blindness: constipation.  
 
Certainly shit is not free. I remembered someone told me water is not free. Then I recognized there are no such free things in the whole world. We need to buy food and liquids to maintain our system’s normal intake and operation. If we don’t eat and drink we will die. Quality of food resources will depend on buying power; the more you spend the higher quality you can get.  And I will say maybe your shit will be unique and healthy. You had a better foundation than others.  Many graphic designers are living in the middle class, even lower class. It means that they should have moderate arrangement to control.  If you can’t control well, it will cause decline and dyspepsia and other side effects. Ultimately, your product: shit will go bad. When the intestine is working well, this helps in nutrient absorption as well as helping to support the intestinal immune function.
 
It will involve multiple interactions. First, you have to give up something to you can get something, it’s not fair. To be honest, “fair” always involves some kind of concession and compromise. It is always necessary; make adjustments to fine-tune the balance. Another is your mood. We need interaction with actual nature for our physical and psychological well-being. With relative feelings out of your mind and body it becomes easier to focus, to feel positive feelings and actually perform well and learn to do whatever you have set your mind upon. You will feel a natural calm in your body and mind and helps to control and run a smooth and stable system. In that case, to produce a positive product from your body. 
 
If we are filling our bodies and minds with toxins, it is no surprise that the world around us also becomes poisoned. It is physically and emotionally exhausting which must soon lead to decay of the mind and health, and also can lead to significant distress. You will hate everything around you.
 
Sometimes we need try different food resources. During the taste and implementation process, you might encounter unexpected results. Maybe you have never eaten some bizarre fruit. Once you tried, you maybe like it, and then automatically transfer this to your body; it becomes another important energy for your body.  Therefore it produces some different shit than usual.
 
We as designers always question our shit. When will the shit end? The answer is when the last person dies because he can’t produce shit, and then graphic design is over. After we realize graphic design is shit, then nobody will like it. Is that a truthful statement? No. People like shit more than anything else. They process the shit with the development of technology and new fabrication techniques; the shit doesn’t look like shit. It is more like candy or a toy. We can judge our physiological digestive system from the shit, enabling us to judge our health. We need make an investment in our health. We are always searching for unique shit, from smell, looking, or even taste.  
 
 
Graphic Design
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Graphic Design

AS USUAL

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