A24 is a film studio specializing in small independant productions like The Lobster and Room. For their first year at the Academy Awards, they wanted to throw an after party that distinguished them from the often stuffy, business-oriented Oscar parties that have become the norm. To this end, the cocktail parisol chosen as an object to guide all design decisions. A lowbrow, kitsch object elevated to new psychadelic realms through photographic treatment. These images captured the essence of A24's stance, not only for their after party, but for their entire relationship with the film industry: to subvert, elevate, and above all, to embrace the unexpected and ordinary in all their art. The party was held at the iconic Sunset Tower in West Hollywood.
Executed with GrandArmy