Indigo is a new, innovative approach on retirement by curating personal experiences that help to create an energized, fulfilling life in our later years. In crafting Indigo's brand identity, we were focused on bringing that sense of excitement and energy to every touchpoint. Traditional marketing towards this generation is muted in sentiment, so we turned it on its head. We crafted a visual language that exudes personality, utilizing bright hues, a quirky typeface, and organic elements. Read Less