Mountain Hardwear's Spring 2017 dealer workbook is used as a sell-in tool for reps to its global buyers and retailers. The message, aesthetic, voice, and overall design of this workbook establishes a deliberate, new direction for the brand. Coining the brand's new tagline "Limits Unknown", I got to lay groundwork for our team to design against.
Designed cover, letter from the President, and editorial spreads. Also assisted in product photography and production of product information pages. Designed at Mountain Hardwear. Offset, 9" x 11" perfect-bound, emboss front, soft-touch coating. Printed at Hemlock Printers. Copyright 2016 Mountain Hardwear