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    Ming Jing Tang Traditional Chinese Medicine Clinic
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明經堂中醫館
之间设计出品

明經堂中醫館作為京城高端中醫診療機構,秉持“經絡調理,自愈自得”的理念,中醫專家全程主理,診治與療養結合壹體。更有精選地道藥材,精心研制的膏方、茶飲、藥膳等產品。

2015年ONE&ONE DESIGN與明經堂合作,為其打造全新視覺形象,小到標簽,大到巨幅廣告,事無巨細,在整個設計過程,都經過仔細推敲,反復論證。

縱向為經(脈),貫穿上下;橫者為絡(脈),縱橫交錯;人體經絡線上的點為穴位。我們以此為據,衍生出基本視覺圖形,體現明經通絡,形成整套視覺識別系統的核心。
 
 
Ming Jing Tang Traditional Chinese Medicine Clinic
Designed by ONE & ONE DESIGN
Ming Jing Tang Traditional Chinese Medicine (TCM) Clinic is a top end medical clinic in Beijing. TCM's basic tenet holds that the body's vital energy (chi or qi) circulates through channels, called meridians, that have branches connected to bodily organs and functions. The highest thought in TCM is to avoid treatment in the first place through the smooth circulation of this vital energy. Their philosophy thus builds upon the belief of "Healing through Meridian Medicine, Wellness through Treatment & Prevention". As such, part of their offering also include an extensive range of herbal medicines, creams, teas, and herbal based cuisines.

In 2015, One & One Design worked with Ming Jing Tang to create a new brand identity, designing from the very small to the very big, from product labels to outdoor advertisements. This design process was one of numerous reiteration and refinement.

Key to TCM is the concept of acupuncture points, which are the major connections of both Meridian (经脉) networks that run vertically, and Collateral (络脉) networks that run laterally, through which the body vital energy (chi) flows. This is expressed visually in the graphic motifs based on lines and dots.