F A G R E E N
About the company:
Fagreen is an Indian multi level marketing company (direct selling) that manufactures herbal health and wellness products. The company operates on the model of selling products directly to the consumers and not form a fixed retail store. The company strongly believes in natural healthcare and honest business systems.
The intention was to be available and appealing to Indian (can be rural as well) and also to International potential customers who might turn into Independent Business Owners in the near future. The entire visual language is kept simple, clear, literal and direct in order to not have any room for ambiguity.
Any legal direct selling business can only be successful if they have three most important factors.
1 - Quality products.
2 - Teamwork
3 - Constant desire to grow
These three factors have been put together to create the logo for the company. Leaf being the most basic symbolic breakdown of 'herbal' and 'natural' forms one part. The logo is formed only when two leaves come together (team work). The overall logo and also the centre lines of the two leaves both form an arrow pointing upward. The three things all together portray company's foundation.
Based on the above factors, the tagline created for the company is 'Growing Together'.
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