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    I've been fascinated with the business and branding of food trucks. So I found a food truck in the pittsburgh area that specializes in mac n' che… Read More
    I've been fascinated with the business and branding of food trucks. So I found a food truck in the pittsburgh area that specializes in mac n' cheese. I created a new visual identity that gives their business personality and flair. Read Less
    Published:

The Mac & Gold Truck.
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Personal Project

Client: The Mac & Gold Truck, They are the Original Pgh Mac & Cheese specialists with a mobile twist. Starting with a housemade cheese sauce, they cook to order batches of pan-heated mac with a rotating, seasonal menu of meats & veggies to customize and mesmerize. From traditional to unique, they are constantly adding to their selections of specials and toppings.


Task: Create a new logo that emphasizes the company's twist on Mac & Cheese.


Solution: I had to figure out how to take something as childish as mac & cheese and make it more sophisticated. It started with the font choice and style. Modifying a thin script font that mimics the curvature of mac & cheese noodles.




Previous Logo


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New Logo