The Mac & Gold Truck.
Client: The Mac & Gold Truck, They are the Original Pgh Mac & Cheese specialists with a mobile twist. Starting with a housemade cheese sauce, they cook to order batches of pan-heated mac with a rotating, seasonal menu of meats & veggies to customize and mesmerize. From traditional to unique, they are constantly adding to their selections of specials and toppings.
Task: Create a new logo that emphasizes the company's twist on Mac & Cheese.
Solution: I had to figure out how to take something as childish as mac & cheese and make it more sophisticated. It started with the font choice and style. Modifying a thin script font that mimics the curvature of mac & cheese noodles.