We all know that Singapore is ever–changing. And McDonald’s too is ever innovating, if only to keep up with an ever–changing Singapore! For the upcoming National Day, McDonald’s decided to salute the locals with something distinctive in both product taste and mother tongue appeal.

Singaporean taste buds are getting more exotic. Beyond just chicken rice and chilli crab, we hanker for the new and the innovative in local flavours. And that includes the spoken lingo. After all, it’s not just what that goes into our mouths that make us Singaporeans, it’s also what that comes out of it!

To celebrate this National Day, we gave Singaporeans their all-time favourite McDonald’s food with a local twist. For example, a McSpicy ‘zhng-ed’ with Salted Egg Yolk sauce and a marriage of Twister Fries and Shaker Fries. The campaign also dished out a Singaporean flavor, with startling headlines in Singlish and visuals in upbeat colours, to get the attention of local consumers. It was as bold as it was eye-catching.

Every headline in Singlish alluded to the distinctive, new flavours of McDonald’s for SG51.​​​​​​​