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    VOXEL SNACK BAR -How to position a new company as "the best snacks in the city"? The company was born in Guadalajara, Jalisco as the business "… Read More
    VOXEL SNACK BAR -How to position a new company as "the best snacks in the city"? The company was born in Guadalajara, Jalisco as the business "B" of a chef, a freer way to play with eccentric flavors. "Experimental snacks with gourmet notes". Location Guadalajara City, popular events and creative people: FIL, FICG, EGS, CONCOMIC. We found a particular event where the desired target was: CPMX (Campus Party Mexico). The Target: Millennials | Gamers Among the 18-35 years old, with an independent income. They are used to eat snacks while working or hanging around. Lovers of technology, stories and games. The Concept: Video Games Knowing what they most enjoy, we decided to use it in every experience representing the brand. Naming: Voxel Snack Bar The name comes from the concept, as the manifestation of the game in real life. From pixel to voxel We designed a mobile POS to have a better chance to be close to the people. The slogan 'Make the Game' is an invitation to make your own combinations. In the project, the chef created some crazy combinations and unique sauces. Read Less
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