TAP Pharmaceuticals National Sales Meeting
TAP Pharmaceuticals National Sales Meeting Website
TAP Pharmaceuticals National Sales Meeting Onsite Kiosk
TAP Pharmaceuticals National Sales Meeting Email Invite
TAP Pharmaceuticals National Sales Meeting Promotional Materials
 Direct Mail Invitation
Conference Bag Insert
TAP Pharmaceuticals
Tap University National Sales Meeting Promotion

Each year, TAP University promotes its services to sales reps at a national sales meeting. The theme Get in the Race was created to build excitement and appeal to the competitive nature of the sales reps. The NSM Website served to explain the educational offerings and allow for the reps to enroll online prior to the sales meeting.

They could also test their skills and knowledge about TAP U in an interactive skiing game that was developed and posted on the TAP intranet. Reps were encouraged to play in order to win tickets for prize raffles to be held at the meeting.

Email blasts were sent to promote the upcoming event and encourage reps to register early. An interface for the on-site kiosk was designed to assist those needing to print or make changes to their schedules.

The direct mail invitation included a matchbox car with an imprinted logo as a keepsake and two complimentary tickets for the drawings to be held at the event.
TAP Pharmaceuticals National Sales Meeting
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TAP Pharmaceuticals National Sales Meeting

Promotion, including intranet website, direct mail, email, interactive kiosk, and video game for pharmaceutical company's National Sales Meeting
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Published: