Golf Digest
Condé Nast: Golf Digest • Samsung Smart TV
Golf Digest is the recognized industry leader for golf news and professional instruction. The smart TV app showcases featured instruction videos and tips from 4 of the best young teachers from around the world, a collection of the best photography shot by Golf Digest’s staff photographers, and a trick shot showcase featuring Geoff Swain, world trick shot champion. The smart TV was a great platform to showcase high quality video, providing an interactive layer that allows user to explore content. Our concept pieced together short form vignettes, custom shot on location to bring the feel of the golf course into the living room. Interface elements are layered over video, and sections are pieced together seamlessly, integrating the instruction videos with the footage captured at BIGHORN Golf Club in Palm Springs.
