First established in 1948, the Virginia Tech Athletic Fund – also referred to as the Hokie Club – is the organization responsible for all fundraising efforts in support of athletic scholarships, capital improvements, and programmatic needs for the 22 varsity sports at Virginia Tech. Fundraising for 22 varsity sports at a Division 1 college is no small feat – and neither is creating a website that can both elevate and streamline those efforts. 

While the Hokie Club’s audience have one thing in common – a love of Virginia Tech athletics – they come from all walks of life and range in age from 18 to 98. By interviewing a diverse group of stakeholders, including staff, students, alumni and chapter representatives, we developed a friendly user experience that works for everyone.

We also put together a detailed information architecture, focused on the website’s most important objective: providing a simple way to donate. The result is a clear presentation of the donation choices, with multiple access points throughout the website.

We created an enhanced events page, with interactive listings and settings that allow members to filter events by local chapter or event type.

Finding out about local chapters is easier now too. With an improved presentation, users can easily access information about the over 50 local chapters of the Hokie Club, including specific events, club details, and contact info.