'The Lexus Chronicles' is a real-time social graphic novel shaped by the fans themselves. The story unfolds with every like, share and comment, with every social interaction determining the outcome of the story.

This project received Merit, Art Direction/Craft and Merit, Animation, Graphic Design & Illustration/Craft for Cyber & Mobile in Kancil Awards 2014.


Client — Lexus Malaysia
Designer — Kit Meng
Copywriter — Cherry Lee
Illustrator — Running Snail Studio Arts & Event Studio
Year — 2014
Agency — Saatchi & Saatchi Arachnid
The Lexus Chronicles
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273
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Published:

The Lexus Chronicles

'The Lexus Chronicles' is a real-time social graphic novel shaped by the fans themselves. The story unfolds with every like, share and comment, w Read More
8
273
1
Published:

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Creative Fields