THE BRAND
Junction is an initiative by Dnet – a social enterprise operating successfully more than 16 years. Dnet has proven and globally scaled innovation and solutions which are incubated, facilitated and accelerated within the same resources junction owns. Junction is a platform to facilitate the journey of homegrown innovations to become globally scalable social and tech solutions. Junction services aims to establish Bangladesh as a startup destination.
THE TASK
We were tasked with creating the visual identity for Junction. We came up with a logo that brings the 4 key skills of Junction which it uses to facilitate growth- Incubation, Protection of Intellectual Property Rights, Entrepreneurial Schooling & R&D Facilitation. These come together and create a junction which is portrayed in the logo mark by the the four arrows meeting in the center.
