Salt Horse Beer Shop & Bar offers Edinburgh’s best selection of beer and food to match. The Salt Horse name is an old slang term for meat that was preserved by curing or salting and reflects the charcuterie offerings of the bar. Beside the specialist beer bar the place includes a bottle shop with a small seating area. Our real challenge was to reflect on the high quality they offer but to keep a friendly, welcoming atmosphere that doesn’t look too elegant or expensive.
Keeping this in mind, we created a visual identity that is approachable but also conveys a sense of the quality of the beer and food they do. We designed every element in a simple and friendly way with a touch of international look wich attracts locals and tourists as well.
Animation: Richard Woth