7Arts is an Architectural Company based in Bourgas, Bulgaria. They wanted to rebrand the firm completely, so we started from scratch. What we aimed at was distinguishing yet minimalistic identity, one to be easily associated with archietcture.
LOGO, PATTERNS & SYSTEM
The logo is based on a stylezed symbol 7. The proportions in the logo itself are also 7:1.
Seven different patterns were created, resembling the hatches often used in architecture. Each of them was pairred with the symbol 7 to result in a different version of the logo.
Taking advantage of the patterns included, we were able to develop a very flexible identity that can be applied in different ways, proposing different looks.
BRANDBOOK & MODELS
We made a special box containing handmade business cards, envelopes, architectural drawing layout, letterheads and the brandbook itself.
* Meet our latest recruit below, taking measures of.. he-knows-what :D