Lucio Regner's profile

® WHITE POST-IT

Lucio Regner
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® WHITE POST-IT

 To celebrate Dentist’s Day in Brazil, a white Post-It was placed in the cover of newspapers.
Innovative Media low budget buzz listerine Johnson & Johnson dentist's day celebration Post-it White Guerilla newspaper different ad
Innovative Media low budget buzz listerine Johnson & Johnson dentist's day celebration Post-it White Guerilla newspaper different ad
1. Headline: “We just couldn’t use a yellow post-it to celebrate Dentist’s Day.”
2. Claim: “Listerine Cleans your mouth for sure.”
agency: JWT São Paulo
client: johnson & johnson - Listerine
role: Concepting, Art Direction, Design
® WHITE POST-IT
Published:
Lucio Regner's profile

Owner

Lucio Regner's profile
Menlo Park, CA, USA

® WHITE POST-IT

To celebrate Dentist’s Day in Brazil, a white Post-It was placed in the cover of newspapers.

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives