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    Automated email marketing campaign.
Automated Email Reminders
I was tasked with creating a series of email designs to alert customers of past due payments. The emails needed to be friendly while also communicating urgency. Five emails were designed in total that were sent out at different intervals (10 days past due, 17 days, 24, 31, and 38). Each subsequent email needed to be more pressing than the last with the final email stressing urgency the most (and yet still seeming friendly!)