Professional and polished with a hint of fun.
Industry: Recruiting for Fortune 500 companies
Project Duties: Logo Design, Branding
"The logo has to represent us as serious, polished, highly professional and a company that literally places the highest level of executives out there."
Chris and I then discussed the dog profile - at one point, I suggested that we use a pointer in allusion to the recruiting aspect of the company, but we thought the hunting reference may get in the way of what we were really trying to say. We also discussed doggy non-verbal communication - a tail pointing down symbolizes mistrust. In the end, we decided to move forward with the lab profile similar to what Chris was already using- stoic, tail up (loyal), ready stance, direct eye contact (trustworthy). I faced the dog to the right to symbolize movement forward and create better flow.
To dress the logo up (literally), I added the tie. The simple addition added some whimsy to the logo while still holding on to the cleanliness and professionalism that Chris really wanted.