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    Professional and polished with a hint of fun - logo design for a recruiting company that deals with placing Fortune 500 C-Suite candidates.
Client: Top Dog Recruiting, LLC
Professional and polished with a hint of fun.
Created: 2015
Industry: Recruiting for Fortune 500 companies
Project Duties: Logo Design, Branding
Objective: Chris Shoulet contacted me because she needed to develop a professional logo for her company. Previously, she had been using a clip art dog with the name of her company typed out next to it. While she liked the look of her dog, she wanted something a less generic and with a bit more punch.
There was no real branding or color scheme in place for the business. Chris knew that she wanted to stick with blues and maybe a pop of some other color. She wanted clean and professional, and cited Google, Microsoft and Firefox as her inspirations. In her words:

"The logo has to represent us as serious, polished, highly professional and a company that literally places the highest level of executives out there."
I decided on the navy blue and orange, as well as a monochrome version that replaces the orange with a lighter blue.
Chris and I then discussed the dog profile - at one point, I suggested that we use a pointer in allusion to the recruiting aspect of the company, but we thought the hunting reference may get in the way of what we were really trying to say. We also discussed doggy non-verbal communication - a tail pointing down symbolizes mistrust. In the end, we decided to move forward with the lab profile similar to what Chris was already using- stoic, tail up (loyal), ready stance, direct eye contact (trustworthy).  I faced the dog to the right to symbolize movement forward and create better flow.

To dress the logo up (literally), I added the tie. The simple addition added some whimsy to the logo while still holding on to the cleanliness and professionalism that Chris really wanted.
Alternate layout with monochrome logo.