My client ‘Wolf-Pack Outdoors’ are a new outdoors based retailer who are set to open their first store in Aberdeenshire. The company was formed by four young members who all share a passion for the outdoors and camping. This is where the name originated as all four individuals came together and worked alongside one another to make this company a reality. Hense the name ‘Wolf-Pack’.
The target market range they’d like to aim for would be of a margin of anyone aged 20-30 years old. Although this company may appeal to older generations, which is completely fine. They just feel the style in which they desire would appreciated by younger people. Modern and sleek design.
‘Wolf-Pack Outdoors’ would like me as the Graphic Designer to design a logo for their company, as the do not have one in mind yet. Something that their company can be easily recognised with and symbolises the name ‘Wolf-Pack Outdoors’. Also the design needs to be of good quality and clear for when it’s being blown up in size or scaled down smaller. A design for staff uniforms will also be needed and they’ve stated that they want their uniforms to be simple and unisex. Lastly the company would like a interface of a website mocked up and shown on different platforms (i.e. ipad, iphone, mac monitor.) They will then take this mock up design to a web designer, who will then deal with it further.
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