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Luscious Food Store, Identity & Stationery.
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Luscious Food Store
Branding, Stationery, Graphic Design
Luscious Catering needed some startup identity design work done for their new cafe in Te Atatu.

The budget was small and initial brief was for logo and brand elements, simple stationery set and signage for the store. 

We decided that the identity needed a luxurious and extravagant quality juxtapozed with classic restaurant appeal. The end result was an over embellished yet miminal logomark stamped with a gloss gold foil. The checkered pattern was a nod to the classic restaurant look the client wanted that would also be replicated in the store front canopy.

Stand by for further photos of the premises.