ABOUT: Focus on the action. Using the art of typography this logo uses the word FOUR in an abstract way creating motion on a bicycle. Not only is it a bike but with the F it creates waves or wind showing your three main sports run, bike and swim in a unique way. “Season Fit” has been placed below as a signature meaning this is yours and it’s one of a kind but can be considered part of the road.
ABOUT: Handmade and personal. The sun shines every season and keeps you going year round. The idea of a shoe tread doesn’t limit indoor and outdoor activity. Also doesn’t specify an activity except that you are constantly on the move.
ABOUT: Focus on the seasons. Big and bold like your personality! The leave represents both fall and spring, with the position it can be growing but with the color it can be falling. The lines coming off the four represent both sun and snowflake. A little extra emphasis on the I in FIT just for some fun lifting/TRX.
