Customer value: medium. BA thesis
Customer value: medium
Final bachelor thesis, Lucerne School of Arts and Design, 2016

What does Google know about me? What data does my bank save about me?
The final Graphic Design BA thesis wants to show how much and what data is collected from different corporations, like the bank, grocery stores, tech enterprises and so on.
So I asked all those corporations to hand me my data, categorized and visualized it in a 432 page thick pocket book.
Benchmark data:
First data recorded: 30.10.1999
Last data recorded: 02.04.2016
All in all 159'041 data-records from 13 different corporations in 5'966 days.
Average: 26.7 data-records every day.
8 received letters, containing 133 pages DIN A4/A3
233 pages that could be downloaded from user accounts.
8 digital documents (598KB)
2 documentations (2'140 documents, 2.58GB)
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So, what do the corporations know about you?
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Concept, design and prduction.
Printed by Multicolorprint, Baar, Switzerland.
Swiss-Brochure, handmade open binding.
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Exhibition set up, Messe Luzern
Exhibition set up, Messe Luzern.
- Poster as a summary of all data.
- Facebook chat (34'000 thousand out of 91'000) on the wall
- 8 books (7 to 1024 pages, one to 936 pages) with the raw data
- Documentation (visual and conceptual)
- Scientific thesis
Customer value: medium. BA thesis
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Customer value: medium. BA thesis

What does Google know about me? What data does my bank save about me? The final Graphic Design BA project wants to show how much and what data is Read More
875
6971
37
Published:

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