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    About

    An integrated campaign thanking South African moms for all the little things they do.
    Published:
It's The Little Things That Mean Everything - McCain Integrated Campaign
Role: ATL and Digital Copywriter | Art Director: Stephanie Hunter | Creative Director: Roanna Williams

2016 Loeries Awards Finalist

McCain, a leading frozen food brand, wanted to create a stronger emotional connection with consumers - moms.
Whoever you are, you love and appreciate your Mom. However, you don’t always get the chance to show her your appreciation.