The client came to us with the primary requirement of designing a new menu. We analysed their existing brand identity and after a few brainstorming sessions with the client, we decided to refurbish their image with the aim to make Pakva a more recognized name in Mysore.
What better way to impart a new personality to the multi-cuisine restaurant, than with a playful mascot? We sketched out various versions of a mascot with universal appeal - a central character who represents positivity and the values of the café.