his identity is as fresh as the brands juices, created completely from scratch. Juice By Nature started its brand of natural juices and came to us for the complete branding of their website and new shop, located in the centre of Amsterdam. They were looking for a clean, modern and sophisticated look to strengthen their brand identity. We started off with a brainstorm, in which ideas started to come to life. We tried out different versions of the designs and eventually found a direction we were pleased with. The result is a fresh and lively brand identity yet refined in a clean-cut approach.
THE GOAL WAS TO CREATE AN APPEALING BRAND WITH A MINIMALISTIC, FASHIONABLE AND NATURAL LOOK, ENTICING THE PUBLIC TO COME IN AND BUY THEIR PRODUCTS. THROUGH A COMBINATION OF PHOTOGRAPHY AND GRAPHIC DESIGN WE JUICED UP A CONTEMPORARY LOOK & FEEL, THAT STANDS OUT FROM THE CROWD.
