® CHOICES
Anchieta High School is one of the best private schools in my home town (Porto Alegre-RS).They are not a big client, however I kept this campaign in my portfolio because I think thatthe insight we’ve used is very truthful:“There are some choices in a kid’s life that parents just can’t mess up."
1. Claim:
“One day your son will also remember the choices you made for him.
Anchieta School, Teaching how to think.”
2. Headline:
“Do you remember those shorts that your mother dressed you up just to look a like your brothers?”
2. Headline:
“Do you remember the outfit that you had to use at your godmother’s piano concert?”
agency: Escala
client: Anchieta School
role: Concepting, Art Direction
awards
[2004] Salão da Propaganda-RS Award / Grand Prix & Gold
client: Anchieta School
role: Concepting, Art Direction
awards
[2004] Salão da Propaganda-RS Award / Grand Prix & Gold
