My assignment was to develop a package design for a juice, alcoholic beverage or liquid cleaner. Pulled out of a hat, I got the task of a cleaner. Although I had total creative control, my design had to fit the container that I'd present in class. I tried to create a brand that was not only marketable but also ironic. I especially wanted to shock my classmates with something unusual. They, as well as the instructor, got a kick out of my product come presentation day. Their only criticism was that I develop the concept further by adding a detailed description of the product on the back of the canister. I created all the artwork from scratch.