® YOU WERE BORN A MAN

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This is a series of 5 x 15″ Viral videos,part of an integrated effort to launch the brand’s new campaign: Kildare.You were born a man. Enjoy it.
One of the videos already has more than 740.000 views: www.youtube.com/watch?v=nECjvR28Dcs

agency: Escala
client: Kildare - men's footware
role: Concepting, Art Direction, Design

awards
[2006] CCSP - São Paulo’s Creative Club / 4 Shortlists / TV
[2006] Salão da Propaganda-RS Award / Gold