® THE FUN SIDE OF CHALLENGE

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Troller is an off-road car brand (purchased by Ford Brazil in 2008). Its use is mainly off-road.Almost 100% of the consumers who buy this vehicle have another car to use in the city.So this car is basically a toy for grown-ups to play in the dirt. For its launch at the São PauloAutomobile Trade Show 2008, we did this print ad and a direct marketing activation with a specialdirect mail. A Ninja smoke bomb (very fun this, I recommend!) was sent to the consumers who filled outa form after getting acquainted with the new Troller T4 at the São Paulo Automobile Trade Show 2008.