AVIS Van Rental - Joburg2C Print Ad
An ad to promote the use of the AVIS Van Rental service for the gruelling Joburg2C Mountain Bike race in South Africa.
An ad to promote the use of the AVIS Van Rental service for the gruelling Joburg2C Mountain Bike race in South Africa.
Our strategy was to show that you could pack everything you need to tackle this extremely challenging race in an AVIS Rental Van. The ad appeared in mountain biking and extreme sports publications.
Agency: Boomtown Strategic Brand Agency
Art direction: Helna van der Sandt
Illustration: Gavin Booyens
Copy: Gary Welsh
