This Style Tile was my initial draft and visualizes the first associations I had when thinking about recreating the customer’s online presence.Note how I gave the draft a name ("Premium") und not only a number. This gives every draft some kind of personality and shows the initial motivations behind it. Plus it’s much more personal to talk with the customer about the "Premium" design, other than simply "Desing No. 1" ...

The second Style Tile named "Classic" was - as the name implies - a more conservative approach. With this draft I wanted to find out how the customer was ticking.You see the you see the changes mostly in the details and you will notice how many elements stay the same. This is the result of the information I was able to get in the kickoff meeting with the customer.

The last Style Tile was kind of the opposite of the second one. Bright colors and the focus on the pictures with underlayed texts upon them made me name this draft "Fancy".