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About

Custom Lettering: Jesse Ragan Inspiration: unknown lettering artist Client: Jessica Walsh & Timothy Goodman
Published:
Jessica Walsh & Timothy Goodman asked me to contribute lettering of the words “Change the Outlook” for day 22 of their much-discussed romance-adventure saga, 40 Days of Dating. I drew the final lettering by hand, since an open brief gave me the opportunity to take a breather from vector drafting.
 
The phrase seemed reminiscent of mid-40s ad copy, so I took inspiration from some period lettering: the titles from the trailer for the 1945 film, Week-End at the Waldorf.