3SIXTY: design outside the circle

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  • 3SIXTY: design outside the circle
    Advertising campaign for UW-Stout sponsored projects
  • My advertising class was given the assignment to brand a new program at the University of Wisconsin-Stout, sponsored projects. The Department of Design wants to draw in clients from the industry and encourage them to collaborate with the students at UW-Stout.

    I developed a brand and identity by starting with a name and logo. From there, I was able to develop magazine advertisements, a booklet to explain about the program, a mailer, a tumblr blog, a facebook page, and two short commercials, that all help advertise for the new program.
  • logo

  • Magazine advertisement
  • Magazine advertisement
  • Informational booklet - cover
  • Informational booklet - index spread

  • Informational booklet - overview spread

  • Informational booklet - section spread

  • Informational booklet - process spread

  • Informational booklet - success stories spread

  • Left Panel - inside flap of tri-fold mailer
    Middle Panel - back of tri-fold mailer
    Right Panel - front of tri-fold mailer
  • Inside of tri-fold mailer

  • Inside of mailer (folds out to a 10"x20")
  • 3Sixty Tumblr Blog

  • Up-close look at Tumblr blog
    Posts from the program, as well as inspiration.
  • 3Sixty Facebook Page

  • Up-close look at the Facebook Page
  • ┬áCommercial 1 (15-30 second requirement)

  • Commercial 2 (15-30 second requirement)