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3M - VOLUME DOWN PACKAGING The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M… Read More
3M - VOLUME DOWN PACKAGING The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s SolarTM Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers). 3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container's cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume. MY ROLE Packaging Design / Art Direction CREDITS Client: 3M Deutschland GmbH Agency: Scholz & Friends Chief Creative Officer: Martin Pross Executive Creative Director: Matthias Spaetgens Creative Direction: Robert Krause, Wolf Schneider Art Direction: Sebastian Frese, Ralf Schroeder Design: Sebastian Frese, Ralf Schroeder, Nils Tscharnke Agency Producer: Benito Schumacher Account Manager: Josef Hoehnow AWARDS 2012 ADC Deutschland Auszeichnung 2012 ADC Europe Deutschland Nomination 2012 D&AD In Book Award 2012 Cannes Lions 2x Shortlist 2012 Eurobest Bronze 2012 WPP Cream Packaging Design Winner Read Less
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3M - VOLUME DOWN PACKAGING
 
The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s SolarTM Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers).
 
3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container's cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume. 
 
 
MY ROLE
Packaging Design / Art Direction
 
CREDITS
Client: 3M Deutschland GmbH
Agency: Scholz & Friends 
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Direction: Robert Krause, Wolf Schneider
Art Direction: Sebastian Frese, Ralf Schroeder
Design: Sebastian Frese, Ralf Schroeder, Nils Tscharnke
Agency Producer: Benito Schumacher
Account Manager: Josef Hoehnow
AWARDS
 
2012 ADC Deutschland Auszeichnung
2012 ADC Europe Deutschland Nomination
2012 D&AD In Book Award
2012 Cannes Lions 2x Shortlist
2012 Eurobest Bronze
2012 WPP Cream Packaging Design Winner