3M - Volume Down Packaging

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  • 3M - VOLUME DOWN PACKAGING
     
    The task was to develop an original promotional packaging solution that immediately conveyed the product value of 3M’s SolarTM Earplugs – a product targeted at end users frequently requiring effective noise protection (such as musicians and festival-goers).
     
    3M turned the purpose of the earplugs – to reduce noise – into an original package design. The container's cap looks like the volume knob of a hi-fi system; when opening it to reach the earplugs, one seems to be turning down the volume. 
     
     
  • MY ROLE
    Packaging Design / Art Direction
     
    CREDITS
    Client: 3M Deutschland GmbH
    Agency: Scholz & Friends 
    Chief Creative Officer: Martin Pross
    Executive Creative Director: Matthias Spaetgens
    Creative Direction: Robert Krause, Wolf Schneider
    Art Direction: Sebastian Frese, Ralf Schroeder
    Design: Sebastian Frese, Ralf Schroeder, Nils Tscharnke
    Agency Producer: Benito Schumacher
    Account Manager: Josef Hoehnow
    AWARDS
     
    2012 ADC Deutschland Auszeichnung
    2012 ADC Europe Deutschland Nomination
    2012 D&AD In Book Award
    2012 Cannes Lions 2x Shortlist
    2012 Eurobest Bronze
    2012 WPP Cream Packaging Design Winner