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3M Post-it Notes Campaign
3M Stick To The Plan Post-it Notes Campaign
Life is filled with distractions that seem to do everythingto ensure you forget what you’re supposed to do. Thankfully, there’s 3M’sPost-it Notes. We communicated this insight by transforming commonly forgotten objects into the things that distract us. Positioning Post-it Notes as the handy solution that helps you remember.

• Cannes Lions 2012: Finalist-Press & Outdoor Lions
• AdFest 2013: Finalist-Outdoor Lotus
• The Singapore Creative Circle Awards 2012: Bronze-Print
• The Work 2014
Transformation: Milk to Soccer Ball
Transformation: Bills to Guinness
Transformation: Vitamins to PSP