3M Find Your Way Post-it Flags Campaign

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There are vast amounts of information out there and it’s easy to get lost. To get this message across, we arranged and shot books and magazines to look like massive, confusing cities, forests and seas: all places you could get lost in. A simple message reminded people that there was an easy way out – 3M’s Post-it Flags.

www.degree.bigcartel.com

Awards

• Cannes Lions 2011: Finalist-Press Lions

• One Show 2012: Silver Pencil-Print Campaign

• Spikes Asia 2011: Bronze-Print Craft

• Adfest 2012: Silver-Print Craft Lotus

• The Work 2011

• The Singapore Creative Circle Awards 2012:

- Gold/Silver: Print

- Silver:Print Craft

- Silver/Bronze: Photography

• SPH Ink Awards 2011: Gold-Print Campaign