Triple Happiness • Info Book
Book on Preserving the Cultural Subject
Book on Preserving the Cultural Subject
Chinese Kueh making was a very traditional and personal process, with the older generation, especially our grandparents, having their own personally modified recipes of these Kuehs written down on paper. In order to retain some of its traditional appeal, a bilingual book concept was adopted. The layout was based on the traditional chinese menu, with the use of Chinese symbols and san-serif fonts to create a contemporary feel.
The different sections of the book were based on the symbolic meaning of colour. Yellow is reserved for royalty. Red is used for happiness and joy. Blue-green is a symbol of vigour and vitality. The colours used also reflected the mood and feel of each Kueh and section.
The different sections of the book were based on the symbolic meaning of colour. Yellow is reserved for royalty. Red is used for happiness and joy. Blue-green is a symbol of vigour and vitality. The colours used also reflected the mood and feel of each Kueh and section.
Cover: Diecut
Size: 180mm x 260mm (closed)
Year: 2012
