The TOFU Project team of seven got together to meet and brainstorm what they wanted to communicate through the new website. These ideas were then posted onto a wall, discussed and categorized, and from there we reached a general consensus on how we wanted to communicate The TOFU Project and Reverse Tofu. We then researched website designs for major Japanese companies that are also in the American market (e.g. Sony and Nintendo of America) to see how we could best combine Japanese and Western design aesthetics with our communication ideals in mind.
A simple wireframe layout for desktop computers was created using the Mockingbird wire framing tool. This simple design immediately communicated what The TOFU Project and Reverse Tofu were about, as the information loaded above the fold in a slider container. Going from there we created a visual layout that retained its simplicity and utilized The TOFU Project’s brand colors (white and orange).
Using the WordPress CMS, the new design was implemented to The TOFU Project’s website in February 2012. Reverse Tofu was a success - a group of innovators from the United States were brought to Japan in fall of that year to learn from and interact with entrepreneurial professionals in Japan.