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    Print Campaign for the drink responsibility initiative of Automobile Association. Headline: Alcohol. Beautiful in small amounts. Visual: Liquo… Read More
    Print Campaign for the drink responsibility initiative of Automobile Association. Headline: Alcohol. Beautiful in small amounts. Visual: Liquor under a microscope. Read Less
    Published:
A crystallized drop of Vodka, as seen under the microscope. 
A crystallized drop of Tequila, as seen under the microscope. 
Top left: Dirty Martini – Top Right: Red wine
Bottom left: Rosé – Bottom Right: Sake
A crystallized drop of Dark Ale, as seen under the microscope. 
A crystallized drop of Irish Beer, as seen under the microscope. 
A crystallized drop of Pina Colada, as seen under the microscope. 

8 x Bronze in Cannes Lions 2016 - Outdoor
6 x Silver in Spikes 2016 - Campaign
2 x Bronze at Creatives Circle Award - Billboard
14 x Shortlist Cannes - Design & Use of Photography

Agency: J. Walter Thompson Singapore
Client: Automobile Association of Singapore
Executive Creative Director: Victor Ng
Art Director: Jared Kang & Fabian Ruether
Account Director: Julien Aziza & Min Chen & Gladys Sim