Live LETTERING
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    Hello Paisa is a International Money Transfer operator in South Africa enabling thousands of migrants send money home to their families. This cam… Read More
    Hello Paisa is a International Money Transfer operator in South Africa enabling thousands of migrants send money home to their families. This campaign was developed to tap into the emotional side of why these migrants send money home from clothing, schooling, education and housing to name just a few. The angle we took was that from a child to say thank you from the child's perspective in the form of a letter from the child to the parents. I researched child drawings and investigated how children drew and how they held their hands. Then it was off to connect to my inner child and have some fun thinking about what I as a child would say thank you to as well as how children write. Feedback from our migrant community was positive as many said that it "touched their hearts" and made them miss home. Why are these migrants here? Because family matters, their children matters, I as a child matter to my parents! The campaign was rolled out onto Billboards on the major M1 Highway, Pretoria Parkstation and Eloff Building in Pretoria as well as posters and social media. Read Less
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