Ad Age conducts an annual competition for their Global Cover design. My partner and I submitted this design and were shortlisted as 1 of 18 international finalists. The design was featured on the inside gatefold of the June 2011 issue of Ad Age and displayed on billboards at the Cannes Lions International Festival of Creativity in France.
The passport is the perfect canvas to show how brands transcend national boundaries. Today, brands need certain “stamps” to successfully travel the world. Traditional stamps like print, TV and Outdoor remain important. Even more so, brands need a blend of social media stamps like Facebook, Twitter and YouTube. Our passport design is symbolic of this old school meets new school world. Well-traveled brands don’t need every stamp to see the world. But they do need the right stamps to connect with people on their own terms.