Young Electric Sign Company has casually used the acronym YESCO for many years, but until recently, the real name of the company was only in long form. The duplicity caused some confusion. In some cities in the Western U.S., like Las Vegas, the company was better known by the acronym and just the opposite in other cities. Although YESCO has been our client for over 10 years, the logo preceded us. But in 2008, a legal necessity provided an opportunity to re-brand. It was important however that the visual equity of the logo be maintained. We kept the most important feature, the “Y” mark, but dropped the enclosing border and anachronistic typeface. We formally adopted the Univers type family, which we had preferentially used for years and produced a complete Brand Identity Standards manual. The revised identity is simple, graphically memorable and easily read at great distances, a valuable trait in the outdoor medium. The identity has rolled out gradually and is now appearing on stationery, trucks, buildings and uniforms.
For nine decades, YESCO has been a well-known designer and builder ofelectric signs. Far less known, is that signs are just as importantinside your building as outside. The YESCO Interiors Departmentspecializes in those very requirements. High intensity gaming andretail environments particularly need high impact. The August 2009issue of the Yescozette takes you "inside" the Interiors Departmentwith a die cut cover that opens to reveal full-page photos of theinterior sign-making process.
The new website for Young Electric Sign Company (YESCO) was created to help tie the many divisions of YESCO together while simultaneously allowing them to independently develop their own lines of business. The site was primarily designed in HTML for increased search engine optimization and seamless extensibility with all of YESCO’s divisions. Flash-animated icons fulfilled YESCO's desire to vividly display all of their main lines of business in equal light and intuitively guide visitors to their areas of interest. Flash animation was also used on the home page to feature new and iconic signs, and to entice the visitor to click to various areas within the site. “Recent Sign News” was developed to keep the site up-to-date and allows YESCO to commend specific divisions within the company.