Problem: Pause was a fledgling company whose service catered to members of the sound recording, music, media and allied industries.
Solution: The most common act in the process of audio stock buying was the pressing of the play and pause button. While the play button played all the stock, but when the right audio piece was identified and shortlisted, everyone reached out for the pause button. Making it symbolize the correct choice. We converted the simple parallel line graphic of the pause symbol into a straightforward yet bold typographic font that delicately blended the name in.