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    A through-the-line ad campaign promoting MTC-Vodafone Bahrain's new mobile service for women.
Teaser Billboard 1
Teaser Billboard 2
Teaser Billboard 3
Revealer Press Ad 1
Revealer Press Ad 2
Tactical Ad 1
Tactical Ad 2
Tactical Ad 3
Tactical Ad 4
Tactical Ad 5
Tactical Ad 6
Tactical Ad 7
Direct Mailer: To increase its market share among women, MTC-Vodafone had to reach them in a relevant way. MTC-Vodafone for Her was the first mobile solution tailored to suit the needs and lifestyles of women in Bahrain. This DM was a self-help style booklet that created a personalised dialogue with women, in both English and Arabic.
Prepaid: eeZee for Her leaflet
Postpaid: Hewar for Her leaflet
Radio spot 1
Radio spot 2
Radio spot 3