Adopt-A-Wish

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  • Adopt-A-Wish
  • An integrated campaign created for the Make-A-Wish Foundation as a school project, to raise awareness and create avenues for the public to be involved in their Adopt-A-Wish programme.
     
    One of their existing programs is called “Adopt-A-Wish”, where a benefactor or a group of people can choose an existing pending wish to grant and fund it entirely. 
     
    The campaign aims at first raising awareness of this program, show how rewarding it can be and then create channels for the public to get involved. It is also catered to local businesses – to show them that they too can be part of the program and collaborate with the Make-A-Wish foundation to their benefit.